Put Purity Back To Gain Market Acceptance

Indonesia was acknowledged as a producer of coffee. The quality of Indonesian origin coffee was admitted by international market. And, to let you know, coffee has been exported from Indonesia since The Dutch colonialism era. Since hundreds years ago coffee from Indonesia has satisfied European tongues. Europe was the first market of every Indonesian origin products during Dutch colonialism. No one argued about the quality of Indonesian origin coffee that time.

Unfortunately, recently coffee from Indonesia was rejected by many importer countries. They know are questioning quality of coffee from Indonesia that has turned from high to low level. More specific, they said that coffee from Indonesia has lost its original taste.

What was happened with Indonesian coffee?

From Media Indonesia (printed edition) today, I read that Indonesian coffee exporter mixed coffee originated from different plantation areas. That practice of combining different coffee resulted the loss of original taste of Indonesian coffee. Shipped coffee was not the same with submitted sample. I don't see what Indonesian coffee exporters did was right. They dig their own graves by doing unfair business.

Winning back the market trust is not easy. Indonesian coffee exporters have to convince themselves and their importers partner that they will not mixed different coffee again. Indonesian coffee importers, then, have to market every variety of coffee and brand them with its origin source name. Java Coffee, Toraja Coffee, Medan Coffee, and so on. What will become barrier is the fact that the brand Toraja Coffee and Gayo Coffee have been claimed by other countries. But, it is always available another way to break that barrier. Business is always full of creativity.

Do It Yourself Online Logo Design

There are many online Logo Design providers out there. Free service or professional service are provided. I have tried some of that free service myself. Most of them offers standardized logos. Text style logos. If you want logo with graphical images they won't satisfy you. Of course, some sites give you WEB2.0 style logo. But, they are only suitable for web logo, not corporate logo.

Logo is very important for business. It will differentiate a company to another company or a product to another product. As a part of brand logo plays vital role to company or product. If the brand successful in developing its equity logo will be number one thing people will remember. So don't be ridiculous in designing your logo. Hire professional to do it because they know what have to do to create a logo that suit your corporate vision and mission.

I have come to a professional Logo Design provider. An online logo design with a DIY (Do It Yourself) perspective. It provides you with fantastic tool. Very easy to use so that a novice in logo design filed can do a logo design easily.

Very easy in my views because Logo Design has divide the industries. You can choose in what industry your company belongs. Than, you can choose a symbol for your logo. There are many symbols you can pick. The last job you have to do is giving your company name and customize the design. All of that three steps can be done online. If you need professionals to make a logo for you, you can also ask them to do.

It is wonderful to know that there is an online logo creator service that gives me ease to design my logo with a cheap price. But, I think I am afraid if some day I will found other company logo which is like mine. I don't know whether the logo creator provider will deactivate a symbol or not if a client have chosen that symbol. It is like a disaster to know that I have a same logo with other company. My company reputation will fall like a plane having engine cut off.

The second thing I have to address my criticism is that I can only coloring my symbol with one color. It will be more OK if I am given ability to divide the symbol into two or more parts and than give different color to the divided area. Logo Design has to provide me with color guide. What color I shall choose if I have chosen a color have to be provided. Even this color guide feature the provider has not had yet.

A logo design provider may not think that clients will know the psychology of color. Even if all clients are expert in that field, logo design provider has to facilitate its tool with color design guide.

Regardless of my criticism to Logo Design I recommend you to use its service to create your logo. I bet that you will be satisfied with the result. Bet me!

Blog for Your Business? Why Not?

I am not talking about business blogging or corporate blogging that have been talked by most of world leading companies so far. I am talking about using blog to do business.

Last year, Komang, my high school classmate asking us (his friends) to help him promoting his business in Bali. He has a tourism business in Bali. He call his business as Bali Driver and Tour Guiding Service. I suggested him to publish a website to promote his business on the internet. A dynamic website.

To my surprise, he wanted me to develop a website of his business. I have no enough skills to develop a webiste. I am zero in webdesign and programming. But, I really wanted to help him. Then, I created a blog for him because a blog will fit two requirements I gave: a website, a dynamic website. With a blog, he will have a dynamic website. I thought that was enough for the starting effort.

I chose BaliGuide.Biz for his blog. Please have a visit of that blog to prove its action.

Everything goes well, I think. He really is benefited by his blog. He can spread stories about Bali -- its culture, food, tourism objects, and agenda. He also can receive order from customers from his blog.

Then, came the second person asking me to give a consultancy (free consultancy of course) to help him promoting his business. The same business ad BaliGuide.Biz. He is Bli Made or Elvys But, his target is foreign tourists. I had a look at his website and suggested some changes. I wanted him to give interactive touch to his business website and promoting his business to tourism and traveling mailing lists and groups.

BaliBlast I and II successfully makes Bali loss its tourists visit. The only stable visit is given by domestic tourist. But. domestic tourists do not spend much money in Bali. That situation only help Bali to survive, not to give them much profit. Bli Made turned his target to domestic tourist and open a blog to grow his business. It is www.wisatabali.biz

 

Technorati tags: business blogging, travelling, bali

Rethinking Business

I have been working for my company since January 2005. My position, that time, was Business Development guy. In my view, I had to develop everything related to my company business. Evaluating current business achievement, giving advice to overcome red business performance or developing new "toys" to be implemented. I was excited to be sit on that chair.

But, wait a second ... Actually, I have done nothing related to my job last year. What I did was preparing solution proposals to be sold. My main job was saved in a cupboard placing in my dirty full of spider net warehouse. My performance was only approaching two to five principles to be partnered with. I was not happy with that bad achievement but I could do nothing because company wanted me to do unwanted duties. It was not my mistake. But, I was so disappointed, very disappointed.

Starting February 2006, I was placed to monitor and control project delivery. Business Development would be mine, my boss told me when ordering me to new job. "OK, I will take that responsibility." I answered. I moved to new room and conducted new role since that time on. I would not bothered with any sales or business development things.

It is approaching end of August now. Business is not going well. Sales performance is not good enough. If this situation continues, we will book no margin this running year. What will I save on my bank account? Only blank papers? Oh no! No, no, no ...

I have to do something. I must play my old role even if my company will not pay me for it. I have spoken to my mate and said that we had to rethink our business. This kind of business is going to hell and frankly I won't be in that bus, sit quietly and wait for a deadly crash.

My company revenue was 85% from government sector and only 15% from commercial sector. I have many times talked to my colleagues that depending on government sector with a business method I could not understand like what we have been in so far was not good to our health. I believed that our professionalism was represented in our commercial sector, not in government sector. Once we lost our government customers, we could only do nothing in commercial sector. So, I proposed to give more attention in developing commercial sector. Frankly speaking, I saw that government sector in Indonesia was going to grow up and arrive into what commercial sector has achieved. Advancing my company capability in servicing commercial sector will gain in business readiness when the time for clean government procurement process come in to reality. But, focusing our concentration to service the government sector will not give us more capabilities in penetrating commercial arket.

What a situation? My friend that took me in this company, that entering the playground with a huge amount of spirit to grow our commercial sector marketing, was turning in to government sector and enjoying to sell to them. Perhaps he faced a tall and thick wall to be broken and thought that the opportunity to develop commercial market was smaller that the government market. I think oppositely. Growing up commercial sector will drive us to better performance and the government sector will follow behind commercial sector.